Department: Marketing Department
Annual Compensation: 5–8 million JPY
Location: Tokyo (Rakuten Crimson House)
Job Summary
As a Digital Marketing Specialist, you will drive the planning, execution, and optimization of digital marketing initiatives across multiple platforms. You will manage performance, collaborate with media partners, and contribute to brand-building strategies while working closely with internal and external stakeholders.
Key Responsibilities
Digital Strategy & Execution
- Plan and execute large-scale digital marketing campaigns
- Manage and optimize ads on Google, Yahoo, Instagram, X, TikTok
- Use influencers to enhance social media engagement and reach
Project & System Management
- Define system requirements for internal marketing tools
- Lead and manage related projects to improve operational efficiency
Collaboration & Communication
- Conduct regular meetings with media partners in both Japanese and English
- Work cross-functionally with internal teams to align strategies and performance
Brand Marketing
- Lead brand-building initiatives from strategic planning to execution
- Drive creative and data-driven marketing approaches
Onboarding Process
- Participate in onboarding sessions to learn about the group and business
- Join regular meetings with internal teams and external media partners
- Define your areas of responsibility and begin planning new initiatives
Work Environment
- Department size: ~100 members
- Digital Marketing Group: 10 members
- 1 Manager, 3 Assistant Managers
- Average team age: ~30
- Hiring mix: ~50% new graduates, ~50% mid-career hires
Mid-Career Backgrounds:
- Digital advertising agency consultants
Career Path Examples:
- Promoted to team leader within 3 years (now a manager candidate)
- Moved to a cross-functional role managing measurement infrastructure after 4 years
Requirements – Must-Have
- 3+ years of online ad operations experience (listing, display, or SNS)
- Strong data analysis skills using Microsoft Office
- Effective communication skills with internal and external stakeholders
Nice-to-Have
- Passion for digital marketing
- Team-oriented mindset and proactive communication
- Experience at advertising agencies or media companies
- Marketing strategy planning experience
- SQL/BigQuery knowledge
- Experience managing large-scale ad budgets
- Knowledge of web analytics tools
- Statistical analysis skills
Location
- Tokyo, Japan
English Requirement
- TOEIC score of 800+ or equivalent English proficiency (e.g., English-medium university degree)
- Proof required by the time of offer. If unavailable, a TOEIC IP test may be conducted during selection.
Job Location: Tokyo
Country: Japan